Souad Ghaffari Freelance Designer - Elixir The Green Bottle, 2015

Elixir The Green Bottle, 2015

This project is part of a sustainability approach summarized in the making of an ecological and innovative packaging for olive oil bottles. I started thinking of the olives picking process and it turned out that what remains are olive leaves and that is how I created a totally biodegradable bio-material. The requirement here was to design a new innovative olive oil packaging intended for the international market and that stands out from the competition.

My proposal is a sustainable packaging solution that will make use of olive leaves that are usually thrown away, it will replace the ordinary box which will reduce the paper consumption, therefore reduce deforestation.

This package is a molded olive leaves pulp fused with natural resin, it is made by male female molds. A mold is dropped on a plate of the pulp to form a half shape of the package. Then, two dried half-pieces are assembled by a jute thread making together the final package of the bottle.

In addition, while this packaging is visually inciting, it also appeals to the other senses. In fact, it is a multi-sensory packaging that attracts consumers by its color, shape, tactile feel and, above all, its scent of olive leaves which will make consumers experience a sensory interaction and have an emotive experience with this packaging that will be more compelling and standing out from a sea of choices.